I worked on everything from creation of the lovemoney.com name and brand to the overall concept development of personal finance start-up, lovemoney.com.
The over-acrhing concept.
1. I wanted a website that could work across mobile and web and have the potential to be integrated in to the larger social media sites.
2. I wanted to group sections of the site in to conceptual 'domains.'
3. I wanted to introduce global systems across the website so that each 'domain' felt consistent and uniform.
A universal navigation tool.
I wanted a way of slicing and navigating content across our 'domains.' We developed a system of cutting content based either on your own preferences, the preferences of people like you (people in the same mosaic group as you when they register on lovemoney.com) and everyone (all the content available to all users on lovemoney.com.)
A concept for oraginising content that worked in all scenarios, but was anchored in a 'personalised' experience.
I wanted content organised in such a way that it could be distributed in almost identical form across mobile, the website, via email etc.. For this we chose to present the majority of our content in the form of a 'feed.'
We decided the feed should be able to be personalised, and that the ultimate way to experience our content either on the site, mobile or email would be to personalise it.
What this looked like in practice: