maiden app launch

Very excited and relieved to say that my first iPhone project has gone live. Feel like I worked mighty hard on this one, collaborating on the design and managing the process from inception to delivery.

Must say, this was a fairly steep learning curve in terms of planning, learning new design conventions and dealing with Apple (our app review took 6 weeks!) But, overall, it has been really satisfying.

The app itself is all the best content and social elements of lovemoney.com, in one. The main bonus for users is the offline mode which means that lovemoney.com content can be enjoyed while folk are on their commute, even when connectivity is poor.

Beyond that, we really hope the app extends our reach and creates another successful path to discovery for the lovemoney.com brand. Certainly, the UI efficiencies make the app infinitely easy to use (in my opinion) and shows the lovemoney.com product in a new and exciting light.

The lovemoney.com Knowledge app is available on subscription for £2.99 and available now through the app store.