Dear BBC...

The BBC never fails to disappoint us with it's ability to walk in to a self initiated muddle.

For this reason it is actually hard to be drawn on the detail of the latest set of 'cut backs' at the BBC. We've been there before. Many times.

What do I mean?

Simply. How can you address the BBC's primary concern of maintaining relevance in the digital age then cut 25% of your digital operation?

The answer? You can't. Or, even if you can, what would ever possess you to?

The BBC has reverted to previous form and cut the flab in the wrong places. We all know that some of the BBC digital services are chaff. However, isn't chaff a weakness of strategy? not execution. Why is their digital department suffering so late in the game because the strategists failed and fail to use digital resources at their privileged disposal to focus on less output at higher quality?

If I were Director General for the day I wouldn't be focusing my cost saving attention on areas of digital expertise within the BBC. I'd be looking far far closer to home.

(As I say, I have skipped the detail a little on this. All feels too familair - and would love to know others views?)