Tuesday
Nov182008
Twitter: Failure = Success
Twitter is a great brand and a great site. You actually don't mind that it falls over intermittently do you? (or more exactly that it falls over a lot.)
I'd say if you can build a site/product that you like even when it fails, then you have done a tremendous job. It's got me thinking that maybe you have a success metric for a project/website that says: customers will like this product even when it fails.
;)
It also says to me, when it's the web, don't be too worried about failing. People will like you for your values/your offering and ultimatley those things are the most important things to have straight in your mind. Luckily for Twiiter, they have these!
Carl Knibbs
Reader Comments (6)
Hi Carl, good point - it does fail a lot but it's still so popular!
I think it would be similar with most social applications... once you've spent the time setting up your contacts, it would be annoying to migrate to another platform just becuase it's down for 5 minutes. Still, they could sort it out though! If twitter was being paid for or in enterprise it might be a different story (isn't there a new twitter type thing recently come out for internal business use?).
BTW - like the new look blog!
I think you are right Nicki, there is a question over whether the same rules would apply for non-social media websites, but then I guess, you can potentially give a lot of information to other sites too - it's just whether you would be as patient with a site that wasn't a social media site.
I'll have a look out for business version, I do know Twitter itself is used more and more for business.
Glad you like the new look :) ! Your blog is steaming along, very interesting to see what you are up to!
Thanks, I'm enjoying writing it!
I think this was the one I was thinking of... https://www.yammer.com/
"The basic Yammer service is free. Companies can pay to claim and administer their networks." Not sure what there downtime levels are compared to twitter or if they have any kind of SLA for the paying version. Does the adminstration side really matter? Maybe you can do all this on Twitter anyway...
Interesting comments http://www.techcrunch.com/2008/09/08/yammer-launches-at-tc50-twitter-for-companies/
Cool, thanks Nicki - it's really interesting. It's a very similar interface isn't it? I suppose you may as well use twitter but I guess it's for a more select, closed group.
Say hi to Nicole Kidman :-)
The fail whale has now become reality!
http://www.retweet.com/twitter-fun/fail-whale-theme-park/
And what a nice looking whale too.... :-)