
I used to think that a Beta release indicated a couple of facts:
- The software/website/thing being released is in a test phase. There may well be real concerns over whether the software/website/thing - is actually stable.
- The software/website/thing being released isn't all there yet. It isn't fully formed, or it doesn't quite have all the components or functionality it was required to have.
But, in recent 'internet times' the term Beta has become synonymous with a load of other things, most notably:
- Glamour. I think people in the internet community have come to love the term. Having a website in Beta is seen as fashionable, no doubt about it. The term is used with the mis-guided (in my view) perception that it will, in itself, create excitement and buzz around a product. Or maybe it just makes people feel clever? Honestly, I'm not sure anymore.
- Pretty lame marketing tactics.Related to the above, the marketing ploy you see used is attempting to cash in on the promise of being privy to something really great, FIRST. Beta is very often now used as a viral method of attracting early adopters and generating referrals/word of mouth. Though there is nothing really wrong with this, and it can be really successful, I think metaphors for 'Beta' inevitably get mixed and confused.
In my view, the plain truth about most releases on the web is that they are just, well, NEW. Further to that, I think we should generally be more confident in the scope of what we release and leave the consumer to decide whether this product is indeed new, exciting, glamorous, worth telling friends about - all those things the more contemporary use of a 'Beta label' seems to want to claim.
So, when thinking about releasing the question is not: Shall we put our product out as a Beta release? It's really more answering the question: What's the minimum I can have to release my product and be happy?
Unsurprisingly, in answer to the ultimate question: to Beta, or not to Beta? I'm going to have to say; not to Beta.
What would you say? I'd really love to know what you think on this subject...